The Hidden Dynamics That Inspire Leadership and Trust – Simon Sinek

Simon-Sinek-leaders-eat-lastGreat lessons on Leadership. How to build trust and connection with people around you.

I felt it was a great video and wanted to share it with you.

Email is great for exchange of information, phoning and meeting people is actually better. It shows you care and prepared to put time and energy into your communication and relationships.  I meet up with friends as often as possible and give people my time.
At times it is quicker/easier to reach a lot of people via email or other mass media.  This connection is weaker but I still hope you value it and take time to watch the video to benefit yourself and those around you.

People feel more comfortable around those they can trust in an organisation/team/family/company and know they’ve got their back. Do you feel this way around your colleagues? What about companies you deal with? Are they looking out for themselves only or for your interests? Do they give others credit or try to steal credit from them because they don’t feel safe?
Groups like this cause stress and cortisol, which makes people self-interested, less empathic and less generous – only caring about themselves.  This has a negative knock-on affect to those around them.

Leadership is not a rank or position in an organisation, it is about a decision to look after the people around you.

Watch the video and meet your Happy chemicals: endorphins, dopamine, seratonin and oxytocin

Remember, I got your back!

Bobby 🙂


In this in-depth talk, ethnographer and leadership expert Simon Sinek reveals the hidden dynamics that inspire leadership and trust. In biological terms, leaders get the first pick of food and other spoils, but at a cost. When danger is present, the group expects the leader to mitigate all threats even at the expense of their personal well-being. Understanding this deep-seated expectation is the key difference between someone who is just an “authority” versus a true “leader.”

A trained ethnographer and the author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek has held a life-long curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains how they do it.

Sinek’s amazingly simple idea, The Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act.

His innovative views on business and leadership have earned him invitations to meet with an array of leaders and organizations, including Microsoft, Dell, SAP, Intel, Chanel, Members of the United States Congress, and the Ambassadors of Bahrain and Iraq.Sinek recently became an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He also works with the non-profit Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. He lives in New York, where he teaches graduate level strategic communications at Columbia University.

For more on this topic, check out Sinek’s latest book Leaders Eat Last: Why Some Teams Pull Together and Others Don’t.

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